11/13/2008

TOSHIBA COOL

This is a new TOSHIBA Commercial and it is way cool...

  • The TV ad was shot using 200 Toshiba Gigashot Cameras: the highest number of moving image cameras ever used in a film sequence.
  • This particular technique, viewing looping action in 360 degrees, has never been done before.
  • The time spent processing footage from 200 cameras was over four weeks - 24 hours a day seven days a week!
  • In terms of data, this is one of the biggest jobs a post-production house has ever taken on - 20TB of data.
  • New offline and online editing software had to be specifically built for the job.
  • Soundtrack is provided by Crystal Castles.
  • Integrated campaign to promote Toshiba’s new range of upscaling products - TV, DVD and laptops - that convert standard definition TV and DVD images to near high-definition quality.

Way cool!

2 comments:

MrForbz said...

Wow... how's ur new job going? :)

CAMacKinnon said...

That commercial reminds me of something I just saw watching Monday Night Football.

During a replay, they stopped the action, virtually moved the camera to a different location, then continued the replay from that new angle. I'm sure a full motion "bullet time" replay is just around the corner.